Yarnworker is turning eight. This blog post summed up why I wrapped my weaving enthusiasm around the name Yarnworker. While I didn’t know what specific form this space would take when I started Yarnworker.com, I did know that I wanted a place to express my love of working with yarn within the weaververse as it relates to the rigid-heddle loom and the stories that surround it. My work has always been grounded in our base material, yarn and fiber, so Yarnworker felt right and gave me some room to grow.
The Rosie-inspired logo shares a certain vibe I fully embrace—independence, can-do attitude, and not accepting boundaries. However, this logo doesn’t really say anything about what Yarnworker specifically is. The subtle nod of the iconic slots and holes in the background gets a little lost and is hard to translate in some mediums.
I have a better idea of what Yarnworker is—project-based, rigid-heddle loom-centric experiences. I also ponder our very robust conversation around race, diversity, and inclusion in the yarn space and beyond. I came to the personal conclusion that this original mark has some inclusivity issues. I was thinking about the ways emojis need to evolve to embrace a wider range of experiences as I re-examined my brand. And, although I was already on this path, becoming the producer of the Swatch Maker Looms means I need a simpler logo to etch on the looms. These forces, along with Yarnworker’s eighth anniversary, caused me to think about how I make my mark.
While still Yarnworker, this new logo speaks more specifically to the Yarnworker experience. We celebrate all that is the rigid-heddle loom by weaving things, learning things, celebrating those things, then repeating the process. This simpler mark includes the stick shuttle, an iconic tool of the rigid-heddle weaver, who uses straightforward tools to make extraordinary things. I hope through the work, I still express that Rosie can-do attitude. Yarnworker is ever-evolving and I’m honored to share your enthusiasm for this powerful loom.
I’ll be rolling out the new logo across the Yarnworker weaververse over the next month. Change is constant, but my love of the loom remains.